Privacy policy of the general Diagen Diamond website
The protection of your privacy is of utmost importance to us. We only collect or use your data for our own purposes in accordance with the Federal Data Protection Act or other legal provisions. Furthermore, it is important to us that you know at all times when we store data and how we use it. The following information tells you at which points we receive information from you during your visit to our website and how we handle it. Personal data (hereinafter referred to as "data") is processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there. In accordance with Art. 4 No. 1. of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as "DSGVO"), "processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. With the following data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.
I. Information about us as the responsible party
Diagen Diamond GmbH
- Keupstraße 68
- 51063 Köln
- Germany
- Phone: 0(221) 27848560
- E-Mail: info@diagendiamond.com
II. Rights of users and data subjects
With regard to the data processing described in more detail below, users and data subjects have the right to
- confirmation as to whether data concerning them are being processed, information about the data being processed, further information about the data processing and copies of the data (cf. also Art. 15 of the DSGVO);
- to correct or complete incorrect or incomplete data (cf. also Art. 16 of the DSGVO);
- to the immediate erasure of the data concerning them (cf. also Art. 17 DSGVO), or, alternatively, insofar as further processing is necessary pursuant to Art. 17 (3) DSGVO, to restriction of processing in accordance with Art. 18 DSGVO;
- to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 DSGVO);
- to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 of the DSGVO).
In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider about any correction or deletion of data or restriction of processing that takes place on the basis of Articles 16, 17 (1), 18 DSGVO. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients. Likewise, according to Art. 21 DSGVO, users and data subjects have the right to object to the future processing of data concerning them, insofar as the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO. In particular, an objection to the processing of data for the purpose of direct marketing is admissible.
III. General information on data processing
Scope of the processing of personal data.
As a matter of principle, we collect and use personal data of our users only insofar as this is necessary for the provision of a functional website as well as our contents and services. The collection and use of personal data of our users is regularly only carried out on a legal basis. An exception applies in cases where a legal basis is not apparent and the processing of the data can only be legitimised by consent.
When you use our online shop, your personal data is processed at various points.
1. Registration and login under "My account"
1.1. Description and scope of data processing
On our website, we offer you the option of creating a customer account by providing personal data. The data is entered in an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected during the registration process:
Salutation, title (voluntary), surname, first name, telephone number, e-mail address, postal address, different delivery address if applicable.
You can assign a password with which you can log in using your e-mail address as your user name. The password is stored in encrypted form and cannot be viewed by us. At the time of registration, the current time is also stored next to the visible form fields. The registration takes place using the e-mail address and a password set by you. There is no logging of the registrations.
1.2. Purpose and legal basis for data processing
We process your data for the purpose of establishing, implementing and terminating contractual relationships (for example, purchase contracts, service contracts). The legal basis for the processing of the data is Art. 6 para. 1 p. 1 lit. b DSGVO. The customer account also offers you some advantages in terms of self-administration of your master data and the clear presentation of your orders, returns and wish lists. In this respect, the legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest lies in the error-free performance of services for our customers.
We also process your master data, such as name and postal address, for the purpose of occasionally sending you advertising about our products by post. You have the right to object to this advertising at any time.
Your e-mail address and telephone number will only be used for advertising purposes if you have expressly consented to this.
1.3. Duration of storage
If you no longer wish to use your customer account, your account will initially only be deactivated in order to be able to take over the individual settings without great effort when reactivating the customer account at a later date. We will also delete the customer account at your request. Legal storage obligations for business documents (business letters, accounting documents) remain unaffected by this.
2. Order processing
2.1. Scope and purpose of the processing
On our website, you have the option of ordering products from our online shop as a registered user via your user account or as a "guest". To do this, we need your data, which we have marked as mandatory fields in the masks. In addition to your master data, this includes information on the purchased items, quantity, price information and payment data. Orders are not possible without this information. In your customer account we keep overviews of your orders and returns ready for you. We also process information about the products you have ordered for advertising purposes. This enables us to send you targeted postal advertising about your product interests. You can revoke the use of your data for advertising purposes at any time.
2.2. Legal basis
We process this data on the basis of Art. 6 Para. 1 S.1 lit. b DSGVO. The transfer of data to payment and shipping service providers also takes place on this legal basis. Processing for advertising purposes is carried out on the legal basis of Art. 6 para. 1 p. 1 lit. f DSGVO. Payment and shipping service providers is carried out on this legal basis. The processing for advertising purposes is carried out on the legal basis of Art. 6 para. 1 p. 1 lit. f DSGVO.
- 2.3. Legal basis
We use the following payment service providers at your choice:
Privacy policy
PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. In addition, PayPal offers the possibility of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg.
If the data subject selects "PayPal" as a payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to PayPal. The personal data transmitted to PayPal is usually the first name, last name, address, e-mail address, IP address, telephone number, mobile phone number or other data that is necessary for processing the payment. Personal data that is necessary for the processing of the purchase contract is also personal data that is related to the respective order. The purpose of transmitting the data is payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest for the transmission. The personal data exchanged between PayPal and the controller may be transferred by PayPal to credit reference agencies. The purpose of this transmission is to check identity and creditworthiness. PayPal may disclose the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for the fulfilment of contractual obligations or the data is to be processed on behalf. The data subject has the option to revoke the consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
The applicable privacy policy of PayPal can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
Privacy policy
Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing personalized advertising of Klarna products the next time the user will browse a merchant website offering Klarna products, and for analytics purposes.
Persistent marketing and analytics cookies
These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that user returns to a merchant using Klarna’s services. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show personalized marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour.
By linking the unique user ID stored in the cookie on the device with the information Klarna has about the user, Klarna can recognise the user of that device. The information Klarna collects through the cookies is not shared with third parties. User consent and revocation of consent The setting of cookies for marketing purposes is subject to the user's consent, which must be obtained before the cookies are set on the user's device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. For more information on how to adjust the settings, see the reference information of the browser or device and on aboutcookies.org.
About Klarna
Klarna Bank AB (publ) is subject to Swedish data protection legislation and is the data controller for the processing of the personal data described above. Klarna has a data protection officer and a team consisting of personal data experts. Klarna also has a customer service team that deals with personal data issues. You are welcome to contact Klarna at dataskydd@klarna.se. At www.klarna.com you can find more information about Klarna and how Klarna processes personal data.
Privacy policy
Payment is made by debiting your credit card: VISA, MasterCard or American Express.
During the ordering process, you enter your credit card data using secure 128-bit SSL encryption, which is transmitted to the corresponding data centres via a high-security connection. If your credit card is activated for 3D-Secure (Verified by Visa or MasterCard SecureCode), you will be forwarded to the security query of your bank.
2.4. Shipping service provider
In order to be able to deliver the purchased goods to you, we use shipping service providers. They only receive the data required for the delivery of the goods, such as name and address. We currently work together with the service provider UPS, DHL and TNT. The service providers process your data as an independent responsible party within the meaning of the DSGVO.
2.5. Storage period
The storage period of your data from our sales is ten years for contract and accounting documents and six years for business letters.
V. Provision of the website and creation of log files
1. Description and scope of data processing
Each time a user accesses a page of our website and each time a file is retrieved, access data about this process is stored in a log file on the server. In particular, this involves the following information, which may allow identification:
- 1.1. User information in server log files
- Point in time (date, time)
- IP address
- requested URL
- User-Agent
- 1.2. Website-Logfiles
- Registration date Website
- Form data
2. Legal basis for data processing
The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 p. 1 lit. f DSGVO
3. Purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. We store the log files exclusively to ensure system security, for the ongoing optimisation of our online presence and, in the event of suspicion, to uncover misuse of our website. As a matter of principle, the evaluations only take place in anonymous form for statistical purposes. This data is not stored together with other personal data of the user. This data is only passed on to third parties in a form that could identify you in cases of misuse of our website.
4. Duration of storage
- Server log files: Deletion after 30 days
- Website log files: Deletion after 30 days
5. Possibility of objection and removal
The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
VI. Newsletter
Our website offers the option of subscribing to free newsletters. When registering for the newsletter, the email address and language from the input mask are transmitted to us. If you register for our free newsletter, the data you requested for this purpose, i.e. your email address and - optionally - your name and address, will be transmitted to us. At the same time, we store the IP address of the internet connection from which you access our website as well as the date and time of your registration. During the further registration process, we will ask for your consent to send you the newsletter, describe the content in detail and refer to this data protection declaration. We use the data collected exclusively for sending the newsletter - in particular, it is therefore not passed on to third parties. The legal basis for this is Art. 6 para. 1 lit. a) DSGVO. In accordance with Art. 7 (3) DSGVO, you can revoke your consent to receive the newsletter at any time with effect for the future. To do so, you only need to inform us of your revocation or click on the unsubscribe link contained in each newsletter.
VII. Contact form
If you contact us via the contact form or e-mail, the data you provide will be used to process your enquiry. The provision of the data is necessary for the processing and answering of your enquiry - without their provision we cannot answer your enquiry or at best only to a limited extent. The legal basis for this processing is Art. 6 para. 1 lit. b) DSGVO. Your data will be deleted if your enquiry has been finally answered and the deletion does not conflict with any statutory retention obligations, e.g. in the case of any subsequent contract processing..
VIII. Use of cookies
- Session-Cookies
We use so-called cookies with our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the internet browser you use. These cookies are used to process certain information about you on an individual basis, such as your browser or location data or your IP address. This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function. The legal basis for this processing is Art. 6 para. 1 lit b) DSGVO, insofar as these cookies data are processed for the purpose of initiating or executing a contract. If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is Art. 6 para. 1 lit. f) DSGVO. These session cookies are deleted when you close your internet browser.
- Third-party cookies
Where applicable, cookies from partner companies with which we cooperate for the purpose of advertising, analysis or the functionalities of our website are also used with our website. For details on this, in particular on the purposes and legal basis of the processing of such third-party cookies, please refer to the following information.
- Removal option
You can prevent or restrict the installation of cookies by setting your internet browser. You can also delete cookies that have already been stored at any time. However, the steps and measures required for this depend on the specific internet browser you use. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you use. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support. However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.
IX. Social Media Buttons and Website-Custom-Audience
1. Facebook
A social media button from Facebook is used on our website.
To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the Facebook platform. On this social media platform, we are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. The Facebook data protection officer can be reached via a contact form: Facebook Data Policy Questions
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the DSGVO. This agreement, from which the mutual obligations result, is available under the following link: https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the processing of personal data that takes place as a result and is reproduced below is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest lies in the analysis, communication, sales and advertising of our products and services.
The legal basis may also be the user's consent pursuant to Art. 6 para. 1 lit. a DSGVO vis-à-vis the platform operator. The user can revoke this consent for the future at any time by notifying the platform operator in accordance with Art. 7 (3) DSGVO.
When our online presence is called up on the Facebook platform, the user's data (e.g. personal information, IP address, etc.) is processed by Facebook Ireland Ltd. as the operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create profiles of the users. On the basis of these profiles, Facebook Ireland Ltd. is able, for example, to advertise users within and outside of Facebook according to their interests. If the user is logged into his or her Facebook account at the time of the call, Facebook Ireland Ltd. can also link the data to the respective user account. If the user contacts us via Facebook, the personal data entered by the user on this occasion will be used to process the enquiry. The user's data will be deleted by us, provided that the user's enquiry has been conclusively answered and there are no legal obligations to retain data, e.g. in the case of subsequent contract processing. Facebook Ireland Ltd. may also set cookies to process the data. If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly.
Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all functions of Facebook can be fully used. More details on the processing activities, their prevention and the deletion of the data processed by Facebook can be found in Facebook's data policy: https://www.facebook.com/privacy/explanation
It is not excluded that the processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
Facebook Inc. has submitted to the "EU-US Privacy Shield" and thereby declares compliance with EU data protection requirements when processing data in the USA. EU-U.S. PRIVACY SHIELD FRAMEWORK
2. Instagram
To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the platform Instagram.
On this social media platform we are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
The data protection officer of Instagram can be reached via a contact form: Instagram | Privacy
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the DSGVO. This agreement, from which the mutual obligations result, is available under the following link: Data processing for page insights
The legal basis for the processing of personal data that takes place as a result and is reproduced below is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest lies in the analysis, communication, sales and advertising of our products and services. The legal basis may also be the user's consent pursuant to Art. 6 (1) a DSGVO vis-à-vis the platform operator. The user can revoke this consent for the future at any time by notifying the platform operator in accordance with Art. 7 (3) DSGVO. When our online presence is called up on the Instagram platform, the user's data (e.g. personal information, IP address, etc.) is processed by Facebook Ireland Ltd. as the operator of the platform in the EU. This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create profiles of the users. Based on these profiles, Facebook Ireland Ltd. is able, for example, to advertise users within and outside of Instagram according to their interests. If the user is logged into his or her account on Instagram at the time of the call, Facebook Ireland Ltd. can also link the data with the respective user account. If the user contacts us via Instagram, the personal data entered by the user on this occasion will be used to process the enquiry. The user's data will be deleted by us if the user's enquiry has been conclusively answered and there are no statutory retention obligations, e.g. for the subsequent processing of a contract, to the contrary.
Facebook Ireland Ltd. may also set cookies to process the data. If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been stored can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all functions of Facebook can be fully used. More details on the processing activities, their prevention and the deletion of the data processed by Instagram can be found in the Instagram data policy: Instagram Data Policy
It is not excluded that processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA. Facebook Inc. has submitted to the "EU-US Privacy Shield" and thereby declares compliance with the EU data protection requirements when processing data in the USA. EU-US PRIVACY SHIELD FRAMEWORK
3. YouTube
We maintain an online presence on YouTube to present our company and our services and to communicate with customers/interested parties. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, it may be more difficult to access the user data at a later date. We also do not have access to this user data. The access possibility lies exclusively with YouTube. Google LLC is certified under the Privacy Shield and has thus undertaken to comply with European data protection standards EU-US PRIVACY SHIELD FRAMEWORK
Privacy | Data protection declaration
4. Twitter
We maintain an online presence on Twitter to present our company and our services and to communicate with customers/interested parties. Twitter is a service of Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, it may be more difficult to access the user data at a later date. We also do not have access to this user data. The access option lies exclusively with Twitter.
Twitter Inc. is certified under the Privacy Shield and has thus undertaken to comply with European data protection standards EU-US PRIVACY SHIELD FRAMEWORK
You can find Twitter's privacy policy at Twitter | Privacy policy
5. Pinterest
We maintain an online presence on Pinterest to present our company and our services and to communicate with customers/prospects. Pinterest is a service of Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, it may be more difficult to access the user data at a later date. We also do not have access to this user data. The access possibility lies exclusively with Pinterest.
Pinterest Inc. is certified under the Privacy Shield and has thus undertaken to comply with European data protection standards EU-US PRIVACY SHIELD FRAMEWORK
You can find Pinterest's privacy policy at Pinterest | Data protection
X. Social media link via graphic or text link
We also promote presences on the social networks listed below on our website. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents a connection from being automatically established to the respective server of the social network when a website with a social media advertisement is called up in order to display a graphic of the respective network itself. Only by clicking on the corresponding graphic is the user redirected to the service of the respective social network.
After the user has been forwarded, information about the user is collected by the respective network. It cannot be ruled out that the data collected in this way is processed in the USA.
This is initially data such as IP address, date, time and page visited. If the user is logged into his or her user account of the respective network during this time, the network operator may be able to assign the collected information of the user's specific visit to the user's personal account. If the user interacts via a "Share" button of the respective network, this information may be stored in the user's personal user account and may be published. If the user wants to prevent the collected information from being directly assigned to his/her user account, he/she must log out before clicking on the graphic. In addition, there is the possibility to configure the respective user account accordingly.
The following social networks are integrated into our site through linking:
Facebook
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland, ein Tochterunternehmen der Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.
Privacy policy: Data policy
Certification EU-US data protection ("EU-US Privacy Shield") EU-US PRIVACY SHIELD FRAMEWORK
„Facebook“-Social-Plug-in
We use the plug-in of the social network Facebook on our website. Facebook is an internet service of facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as "Facebook".
Through certification under the EU-US Privacy Shield ("EU-US Privacy Shield") EU-US PRIVACY SHIELD FRAMEWORK Facebook guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our website. Facebook provides further information about the possible plug-ins and their respective functions at Facebook for Developers | Social Plugins is ready for you. If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from the Facebook servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded. If you are logged in to Facebook when you visit one of our websites with the plug-in, the information collected by the plug-in about your specific visit will be recognised by Facebook. Facebook may assign the information collected in this way to your personal user account there. If you use the Facebook "Like" button, for example, this information will be stored in your Facebook user account and may be published via the Facebook platform. If you wish to prevent this, you must either log out of Facebook before visiting our website or prevent the loading of the Facebook plug-in by using an add-on for your internet browser. Facebook provides further information on the collection and use of data as well as your rights and protection options in this regard in the data protection information available under Facebook | Data Policy data protection notices available for download.
Twitter
Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA
Privacy policy: Twitter | Privacy policy
Certification EU-US data protection ("EU-US Privacy Shield") EU-US PRIVACY SHIELD FRAMEWORK
„Twitter“-Social-Plug-in
We use the plug-in of the social network Twitter on our website. Twitter is an internet service of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as "Twitter"..
Through certification in accordance with the EU-US Privacy Shield, EU-US PRIVACY SHIELD FRAMEWORK Twitter guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our website. If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from the servers of Twitter in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, the date and time of your visit to our website are also recorded. If you are logged in to Twitter while visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognised by Twitter. Twitter may assign the information collected in this way to your personal user account there. If, for example, you use the so-called "Share" button from Twitter, this information will be stored in your Twitter user account and possibly published via the Twitter platform. If you wish to prevent this, you must either log out of Twitter before visiting our website or make the appropriate settings in your Twitter user account. Twitter provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available under Twitter | Privacy Policy .
YouTube
We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as "YouTube".
YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google". Through certification in accordance with the EU-US Privacy Shield, EU-US PRIVACY SHIELD FRAMEWORK Google, and thus also its subsidiary YouTube, guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. We use YouTube in connection with the "extended data protection mode" function in order to be able to show you videos. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our website. According to YouTube, the "enhanced data protection mode" function means that the data described in more detail below is only transmitted to the YouTube server when you actually start a video. Without this "extended data protection", a connection to the YouTube server in the USA is established as soon as you call up one of our Internet pages on which a YouTube video is embedded. This connection is necessary in order to be able to display the respective video on our website via your internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time as well as the website you visited. In addition, a connection to Google's "DoubleClick" advertising network is established. If you are logged into YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account. For the purpose of functionality and to analyse user behaviour, YouTube permanently stores cookies on your end device via your internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by making a setting in your internet browser. You can find more information on this above under "Cookies". Google provides further information on the collection and use of data as well as your rights and protection options in this regard in the data protection notices available under Privacy | Data Protection Policy .
Google Remarketing or "Similar Audiences" component from Google
We use the remarketing or "similar target groups" function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google".
Through the certification according to the EU-US Privacy Shield, Privacy | Datenschutzerklärung Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. We use this function to serve interest-based, personalised advertising on third-party websites that also participate in Google's advertising network. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website. In order to enable this advertising service, Google stores a cookie with a numerical sequence on your terminal device during your visit to our website via your internet browser. This cookie records both your visit and the use of our website in anonymised form. However, no personal data is passed on in the process. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that relate to our website or our offers there. To permanently deactivate this function, Google offers a browser plug-in for the most common internet browsers via Save ad settings with browser plug-in .
The use of cookies from certain providers can also be deactivated by opting out, e.g. via Your Online Choices or Network Advertising Initiative Through Cross-Device-Marketing, Google may be able to track your usage behaviour across multiple devices, so that you may be shown interest-based, personalised advertising even if you switch devices. However, this requires that you have consented to the linking of your browsing history with your existing Google account. Google offers further information on Google Remarketing at How Google uses cookies in ads .